Conducting market research

Through our deep understanding of the hospital market, we:

  •   assist clients to identify the issues to be investigated and the data and / or information required;
  •   create a draft discussion guide which will most effectively gain an understanding of underlying reasons, opinions, and motivations of respondents;
  •   after receiving sign off of the discussion guide, conduct the depth interviews or facilitate focus groups; and
  •   provide the outcomes and our interpretation if required, of the research activities in a report and via discussion.