Through our deep understanding of the hospital market, we:
- assist clients to identify the issues to be investigated and the data and / or information required;
- create a draft discussion guide which will most effectively gain an understanding of underlying reasons, opinions, and motivations of respondents;
- after receiving sign off of the discussion guide, conduct the depth interviews or facilitate focus groups; and
- provide the outcomes and our interpretation if required, of the research activities in a report and via discussion.